Founder-facing
Direct sparring, no abstract slides.
Modular & flexible
Clear consulting packages that match your needs.
Outcome-driven
We stay involved until go-to-market milestones land, from seed to scale-up.
Locally connected
Strong network across German VCs, hubs, and corporates.
What We Do
Market Assessment
We map your market, size the opportunity, and identify where your technology has the clearest path to traction. So you can stop guessing and start targeting.
Go-To-Market Strategy
We define who your first customers are, how to reach them, and how to price and position your product for a launch that lands, not drifts.
Investor Readiness
We get your story, numbers, and pitch in shape. We open the right doors to Germany's VC and startup ecosystem when you're ready to raise.
Who We Are
Annamarie C. Krcmar
Co-Founder and CEO
Annamarie turns deep tech into commercial traction. As co-founder and CEO of Krcmar&, she works with AI and deep tech founders across DACH, helping them land their first enterprise customers, sharpen their GTM strategy, and find the right partners for their next stage of growth. Ten years across SAP, ServiceNow, and private equity. Oxford MBA. Named one of Germany’s Top 25 Women in Tech.
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Prof. Dr. Dr. h.c.
Helmut Krcmar
Co-Founder and Advisor
Co-Founder and Advisor
Helmut is Professor of Information Systems at TU Munich and co-founder of Krcmar&. A serial founder with decades in the trenches from building IT services companies (ITM, Qupe) to seeding category-defining startups as an Exist Seed Partner to Celonis, numi solutions, and Munevo, he brings a rare combination of academic rigour and hands-on venture experience. Co-investor in Stellavent and Tür an Tür Digitalfabrik, former board member of Münchner Kreis and CDTM, and member of Business Angels Deutschland.
What Our Customers Say
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Where We've Worked
